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Our team is available now to speak with you about your PPC needs, whether it is to take over an existing series of campaigns or build an entire PPC campaign from the ground up. Regardless of your PPC goals and needs, we have the experience you can rely on to generate new and valuable leads to your website. PPC can be a great option for standalone digital marketing but is even more effective when paired with an ongoing and comprehensive strategy so you can capture even more real estate on the search engine results pages. There is a distinct separation between people who tend to click paid ads over organic search results and people who tend to click organic results instead of ads, and by doing both, you can increase your target audience and impressions.
For businesses that aren’t convinced about the success of PPC, you first have to know what PPC is before you can understand why to use PPC advertising as part of your marketing efforts. PPC (or “pay-per-click”) is a model of digital advertising that’s actually used across a wide range of internet platforms. Simply put it means ads where business pay for each click that their ads receive – any where from a few cents to a few dollars. The most common types include search ads (PPC ads that look like regular search results on platforms like Google, Bing, Yahoo, etc.) as well as display ads (graphic/banner ads that display on 3rd party partner websites) and social-media paid ads (which operate much like display ads, within specific social media platforms).
What is PPC
When a user clicks on the ad, your business will pay a specified fee. This fee is called the cost per click (CPC). The CPC can vary dramatically — the average fee is between $1 and $2. Some clicks be as cheap as a few pennies while others can cost more than $50. Another key term is CPM, which stands for cost per 1,000 impressions and applies to display and video ads only. Unlike CPC, where you pay based on how many times your ad was clicked, CPM is based on impressions alone. You’re paying for the right to show your ad 1,000 times — regardless of how many times it is clicked. So is PPC right for your website? Here are five reasons you might want to add it to your online strategy:
A paid search campaign won’t spend money if your selected keyword themes don’t have a high enough search volume (a.k.a., the number of people searching these keywords each month) to produce the number of click on your ads to spend the budget. Therefore, you should conduct keyword research ahead of budget planning to determine a realistic monthly budget. By using a tool, such as the Google Ads Keyword Planner, you can forecast what the monthly spend could be for your location(s) as the tool can estimate the cost per click for your keywords and click through rate, dependent on volume.
The Cost of a Pay-Per-Click Campaign
With a pay-per-click marketing campaign, you set your budget. As long as there’s money remaining in your budget, Google will keep you somewhere near the top of SERPs for the keyword phrases that you’ve selected. Keep in mind that you will likely be competing against a number of other bidders for your keyword phrases, and if you are not interested in an “arms race” against your competitors to simply outbid each other, you will need to focus on improving your phrasing and narrowing down your target audience. An effective PPC campaign focuses on lowering the CPC while increasing your visibility for your target keywords..
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Manage your campaigns with our PPC management services. Sit back and watch the traffic come in for you
Tell us about your project
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